WhatsApp pricing calculator
Your real monthly cost is the subscription plus what you send. Messages are priced by your customer's country and the template's category — this works it out from the same rate card the product bills from.
marketing
Marketing — offers, launches, anything promotional
INR 12832.57@ 1.2833
utility
Utility — order updates, reminders, receipts
INR 854.91@ 0.1710
authentication
Authentication — one-time passwords
INR 0.00@ 0.1710
Replies inside the 24-hour service window are free and are not counted here. Utility messages sent inside that window are free too, so a support-heavy month costs less than this.
Why the number moves so much between countries
Meta prices per country, and the spread is large — a marketing message costs a few paise in one market and several rupees in another. That is Meta's rate, not a markup we chose, and it is why any quote that gives you a single per-message price without asking where your customers are is guessing.